Penn State and adidas Celebrate Partnership Launch with Exclusive Fan Experiences Beginning July 1Penn State and adidas Celebrate Partnership Launch with Exclusive Fan Experiences Beginning July 1
Mark Selders

Penn State and adidas Celebrate Partnership Launch with Exclusive Fan Experiences Beginning July 1

Nittany Nation can shop new merchandise, celebrate championship moments and enjoy a limited-edition Creamery flavor

Penn State and adidas officially begin a transformational 10-year partnership on July 1 and Nittany Nation is invited to celebrate. Penn State Athletics is marking the moment with a series of exclusive fan experiences at Pegula Ice Arena, where fans can shop new merchandise, celebrate championship moments and enjoy a limited-edition Creamery flavor.

GEAR UP FOR GLORY: adidas Pop-Up Shop at Pegula

GEAR UP FOR GLORY: adidas Pop-Up Shop at Pegula

Fans are invited to a limited-time, one-stop retail experience at the adidas Pop-Up Shop at Pegula Ice Arena from July 1-2 and July 8-12.  

Exclusive merchandise will be available for purchase at the adidas Pop-Up Shop at Pegula and an exclusive and collectable co-branded gift with purchase will be available while supplies last. New merchandise items are added every day. 

The adidas Pop-Up Shop at Pegula will be open July 1-2 and July 8-12 with hours of operation listed below:

  • July 1: 9 a.m.-7 p.m.
    • Creamery scooping from noon-7 p.m.
    • Meet the Nittany Lion from 5-7 p.m.
  • July 2: 9 a.m.-7 p.m.
  • July 8: Noon-5 p.m.
  • July 9: 11 a.m.-7 p.m.
  • July 10: 9 a.m.-7 p.m.
    • Trophy Celebration from 9 a.m.-7 p.m. 
    • Creamery scooping from noon-7 p.m.
    • Autograph session with Penn State Football players from 5-6 p.m.
  • July 11: 9 a.m.-7 p.m.
    • Trophy Celebration from 9 a.m.-7 p.m.
    • Creamery scooping from noon-7 p.m.
    • Autograph session with Penn State Women's Volleyball players from 3-4 p.m. 
  • July 12: 9 a.m.-2 p.m.
    • Trophy Celebration from 9 a.m.-2 p.m.

Fans can enter through Gate A at Pegula Ice Arena and the pop-up shop will be located in Pegula’s Mount Nittany Room. Fans should plan to follow all Penn State visitor parking procedures.

CELEBRATE PENN STATE PRIDE: Penn State Championship Trophy Celebration

CELEBRATE PENN STATE PRIDE: Penn State Championship Trophy Celebration

July 10-12 | Pegula Ice Arena

Fans will also have the opportunity to celebrate the championship moments that help define Penn State with a championship trophy celebration at the adidas Pop-Up Shop at Pegula Ice Arena from July 10-12.   

Nittany Nation can snap a photo and relive unforgettable victories with the 1982 and 1986 football national championship trophies, as well as trophies from Penn State’s 2025-26 championships:

  • Football: 1982 and 1986 Football National Championship Trophies, Pinstripe Bowl Championship trophy
  • Wrestling: NCAA Championship trophy, Big Ten Tournament Championship trophy, Big Ten Regular Season Dual Championship trophy
  • Women’s Ice Hockey: Frozen Four trophy, AHA Tournament Championship trophy, AHA Regular Season Championship trophy
  • Men’s Lacrosse: Big Ten Tournament Championship trophy, Big Ten Regular-Season Championship trophy
  • Men’s Volleyball: EIVA Tournament Championship trophy, EIVA Regular-Season Championship Trophy

Stop by the Penn State Championship Trophy Celebration at the Pop-Up Shop at Pegula at the following dates and times:

  • July 10: 9 a.m.-7 p.m.
  • July 11: 9 a.m.-7 p.m.
  • July 12: 9 a.m.-2 p.m.

Fans can enter through Gate A at Pegula Ice Arena and the Trophy Celebration will be located just outside of the Pop-Up Shop. Fans should plan to follow all Penn State visitor parking procedures.

SAVOR THE CELEBRATION: Limited-Edition Creamery Flavor

SAVOR THE CELEBRATION: Limited-Edition Creamery Flavor

Available July 1, July 10 & July 11 at the adidas Pop-Up Shop at Pegula Ice Arena | Available Throughout July at the Berkey Creamery

Three-Stripe Delight, Penn State's newest Creamery flavor, puts a Three Stripes twist on a fan favorite. Available for a limited time throughout July, this chocolate-lover's dream is the perfect way to savor the start of a new era.

Three-Stripe Delight captures the spirit of this partnership launch in a way only Penn State can: through tradition, creativity and a shared sense of community.

Three-Stripe Delight will be available for purchase at the Berkey Creamery throughout the month of July, as well as at the adidas Pop-Up Shop at Pegula on the following dates:

  • July 1: Noon-7 p.m.
  • July 10: Noon-7 p.m.
  • July 11: Noon-7 p.m.