Each year, The Brand Academy hosts two flagship events in The Brand Academy Summit (fall semester) and the Lions to Leaders Symposium (spring semester).
The Brand Academy Summit is an educational event for Penn State student-athletes to grain essnetial skills and uncover resources to manage and monitize their Name, Image and Likeness (NIL). Breakout session include: financial competency, social media management, brand building strategy, legal and licenesing, and antrepreneurial mindsent.
The Lions to Leader Symposium is an educational networking event to connect student-athletes with successful student-athlete alums. The Lions to Leaders Symposium features a panel discussion and an interactive Q&A session of former student-athletes who have not only carved their paths as entrepreneurs but also as impactful philanthropists. Through their personal stories, the panelists will offer invaluable insights into the strategies they employed to build and preserve their personal brands in the competitive landscape of sports and entrepreneurship.
Upcoming Events:
Annual Brand Academy Symposium
Wednesday, April 23, 2025 at 6 p.m.
Pegula Ice Arena - Club Level
Registration
Annual Brand Academy Summit - August 2025