Penn State x adidas

We Are Here.

Penn State and adidas Officially Begin Landmark Partnership

Experience the Three Stripes Gear Up for Glory A Powerhouse Partnership The Launch Feed

Penn State Athletics and adidas have officially begun a transformational 10-year partnership, with adidas becoming the Nittany Lions’ official footwear, uniform, apparel and sideline partner effective July 1.

The partnership unites two iconic brands, bringing together the Nittany Lions’ storied legacy of 85 national championships and 335 conference championships with adidas’ industry-leading innovation and vision. The launch of the union signals the start of a bold new chapter for Penn State Athletics — one rooted in tradition, driven by innovation and focused on empowering student-athletes while delivering memorable experiences for Nittany Lion fans around the world and expanding the reach of the Penn State brand. Throughout the partnership, Penn State and adidas will collaboratively prioritize high-impact NIL agreements and brand marketing campaigns for Penn State student-athletes across the university’s 31 sports.

“After months of anticipation, the day is finally here, and I couldn’t be more excited to officially welcome adidas to the Penn State family. This partnership is about far more than apparel. It’s a bold statement about the future of Penn State Athletics and our unwavering commitment to competing at the highest level. This partnership represents a landmark investment in Penn State Athletics, one that will create new opportunities for our student-athletes and strengthen every program as we pursue championships. This is about giving our student-athletes every possible advantage. It’s about giving Nittany Nation an exciting new way to wear its pride. And it’s about building something together that will elevate Penn State Athletics on both the national and global stage. We’re incredibly proud to begin this new era with adidas, and we can’t wait to show the world what’s next. We Are!”

Dr. Pat Kraft

Penn State Vice President for Intercollegiate Athletics

"Few organizations in sports can claim a fanbase as passionate as Penn State. As we launch this partnership, we want fans to know that passion is shared by adidas and our former Nittany Lion athlete partners. This is just the beginning of our commitment to create special experiences for every student-athlete and fan who bleeds blue and white."

Chris McGuire

adidas Vice President of Sports Marketing for North America

EXPERIENCE THE THREE STRIPES

Pegula Ice Arena adidas Pop-Up Shop Opens in a new window

Be among the first to shop official Penn State adidas merchandise with an exclusive and limited-time, one-stop retail experience at the adidas Pop-Up Shop at Pegula Ice Arena on July 1-2 and July 8-12. Exclusive merchandise representing every Penn State sport will be available for purchase at the adidas Pop-Up Shop at Pegula. An exclusive and collectable co-branded gift with purchase will be available while supplies last.

July 1, July 2, July 10, July 119 a.m. to 7 p.m. (ET)

July 8Noon to 5 p.m. (ET)

July 911 a.m. to 7 p.m. (ET)

July 129 a.m. to 2 p.m. (ET)

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Penn State Championship Trophy Celebration Opens in a new window

The launch of this partnership brings together the Nittany Lions’ storied championship legacy with adidas’ industry-leading innovation and vision. As the partnership begins, fans will also have the opportunity to celebrate the championship moments that help define Penn State with a championship trophy celebration at the adidas Pop-Up Shop at Pegula Ice Arena from July 10-12. Nittany Nation can snap a photo and relive unforgettable victories with the 1982 and 1986 football national championship trophies, as well as trophies from Penn State’s 2025-26 championships.

July 10, July 119 a.m. to 7 p.m. (ET)

July 129 a.m. to 2 p.m. (ET)

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Limited-Edition Creamery Flavor Opens in a new window

The Penn State Berkey Creamery will also join the July festivities with a limited-time flavor in honor of the Penn State and adidas partnership launch. The limited-edition flavor will be available at the Berkey Creamery throughout the month of July, as well as at the adidas Pop-Up Shop at Pegula on select dates.

July 1, July 10, July 11Noon to 7 p.m. (ET)

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GEAR UP FOR GLORY

The power of the 800,000 living Penn State alumni combined with adidas’ commitment to dynamic retail and fan engagement have inspired the creation of a broad collection of Penn State fan apparel and footwear.

The initial drop of the new collection of officially licensed adidas and Penn State gear is available via adidas, Fanatics (beginning at 8:30 a.m. on July 1), local retailers and online retail partners.

A POWERHOUSE PARTNERSHIP

The Penn State and adidas union creates a commitment to elevating the student-athlete experience, enhancing fan engagement and expanding the reach of the Penn State brand.

These two global brands are joining forces to shape the future of college athletics, working in tandem to provide student-athletes top-of-the-line product and marketing opportunities that meaningfully drive superior performance and championships. The championship potential only grows by pairing Penn State student-athletes with adidas’ best-in-class performance gear and innovative technology.

Though this is a new relationship, adidas already has Blue & White in its DNA with its ongoing partnerships with NFL stars and Nittany Lion football alumni Micah Parsons and Abdul Carter, Penn State soccer alum Ali Krieger, a two-time Women’s World Cup champion and standout defender for the U.S. Women’s National Team and former Penn State Women’s Volleyball standout and two-time national champion setter, Micha Hancock.

Penn State and adidas have already begun prioritizing high-impact NIL agreements and brand marketing campaigns for student-athletes across all 31 sports. Nittany Lion student-athletes are eligible to participate in adidas’ wide-ranging NIL Ambassador Network, which gives all student-athletes at adidas-partnered Division I schools the chance to benefit from their Name, Image and Likeness.