UNIVERSITY PARK, Pa. – Penn State Athletics announced today a new digital services partnership with WMT. The partnership’s initial project is a new iteration of GoPSUsports.com which launched this morning, Wednesday, July 17, 2024. The website features a sleek next-gen redesign with a more user-friendly platform that’s easier to navigate, specifically on mobile devices.
“We are elated to launch this new website in collaboration with WMT,” commented Senior Associate AD for Strategic Communications Kristina Petersen. “The team at WMT has worked with our team to develop our website and redesign our mobile app making it easier for our fans to easily access schedules, rosters, tickets, live audio and video all at their fingertips. WMT is at the cutting edge of technology and is becoming a leader in college athletics and we couldn’t be more excited to partner with them.”
The new partnership with WMT comes in conjunction with Penn State’s new 15-year Multimedia Rights Agreement with Playfly Sports Properties announced earlier this year.
"WMT couldn't be more excited to launch a new official athletics website and mobile app with Penn State, said Andres Focil, Founder and CEO of WMT Digital. "We are thankful for the leadership of Pat Kraft, Kristina Petersen, and the wonderful team in Happy Valley. Penn State is one of the iconic brands in college athletics and we look forward to helping them connect and understand their fans new and exciting ways at every stage of their digital journey."
The new GoPSUsports.com is built around maximizing exposure for the student-athletes as well as Penn State’s upcoming events. With a mobile-first approach, the new site aims to enhance fan experience on their favorite devices while providing a seamless transition between app and website. This launch is just one small step in the journey to provide a fully immersive and personalized digital experience for the Penn State family and allow fans to access and manage every aspect of their Nittany Lion experience in a unified way.
Fans will need to make minor adjustments to the app at launch with iOS users needing an update to the current app installed on their devices and Google Play users needing to download an entirely new app. This is important in order to access event tickets through the native Ticketmaster experience within the app.
Penn State Athletics is also encouraging fans to keep their location services on and push notifications activated to receive exclusive offers and important game day notifications.
The new GoPSUsports.com and mobile app will continue to roll out a number of supplementary and personalized features as the 2024-25 athletic season approaches and as we count down the days to Kickoff in Happy Valley.
About WMT
WMT is a full-service firm that uses technology and engineering to solve complex problems and drive measurable results for their partners. By examining user behavior through search patterns, they build one-of-a-kind digital products that inspire action. Grounded in targeted metrics, WMT crafts custom solutions that meaningfully impact fan engagement, recruiting, ticket sales, fundraising, and more. For more information, visit https://wmt.digital/.