Elevate, an award-winning, full-service consulting firm supporting high-performing organizations in sports and beyond, has been selected to lead fan engagement, ticketing, and premium seating and experiences strategy for Penn State Athletics. Revitalizations to Penn State’s Beaver Stadium, which commenced in the spring of 2024 and will continue through the summer of 2027; will feature dynamic renovations and improvements to enhance the game day experience for Nittany Lion fans. Notably, Elevate will drive the strategy, sales, and service for diverse, new premium hospitality opportunities associated with these significant improvements.
Via the more than decade-long partnership, Elevate will concurrently support ticketing strategy, sales and service across all ticketed Penn State Athletics events, including men’s and women’s basketball, men’s ice hockey, women’s volleyball and wrestling. Elevate Marketplace, the agency’s dynamic pricing strategy division, has supported Penn State Athletics for over four years.
With the goal of generating a game day engagement, ticketing, and premium seating and experiences strategy reflective of the passionate Nittany Lion fanbase’s priorities, preferences, and needs; Elevate’s Insights Division developed and executed a comprehensive survey for Penn State fans nationwide, including students, alumni, donors, partners, and stakeholders. Elevate analyzed survey results from participants across critical fan engagement and game day experience disciplines, including seating and ticketed offerings; premium hospitality spaces and opportunities; stadium operations; food and beverage preferences; pre-game events and tailgating experiences, and more. Fan-driven data and findings from this survey, and anticipated continued polling, will empower Elevate and Penn State to develop and implement new initiatives, offerings, processes, experiences, and opportunities for game day attendees to maximize engagement, enjoyment, and efficiencies at Beaver Stadium.
“Elevate is proud to enter into a partnership that will see Penn State and our agency bound together to generate a strategy to serve one of the world’s most notable sports brands through the next decade of excellence - and against the backdrop of the most significant venue renovation in the history of modern college sports,” said Al Guido, CEO | Chairman of Elevate. “We are honored to work alongside Dr. Pat Kraft and the University Athletics Department as they take a truly significant step forward in the storied history of Penn State Athletics.”
“Our partnership with Elevate will take our seating and experiences strategy to the next level,” said Dr. Patrick Kraft, Vice President of Intercollegiate Athletics. “One of the premier agencies in the country, Elevate brings unparalleled expertise that will help us maximize our premium seating and experiences in a renovated Beaver Stadium by enhancing the game day with unmatched customer service and fan experiences. Elevate will also play a critical role in driving revenue growth that will support all 31 athletics programs through well executed ticketing strategies.”
“This landmark partnership - one that will amplify Penn State’s best-in-class fan experience while generating new revenues to support Penn State’s Athletics Programs - maximizes Elevate’s expertise in ticketing, dynamic pricing, premium seating and experiences sales, strategic planning, creative, and more,” said Flavil Hampsten, Elevate President of Property Sales.
For more information on the Beaver Stadium revitalization, visit GoPSUsports.com/beaverstadiumrenovation. Fans interested in joining the seating options interest list can click here. For single-game tickets and club information for the 2024 Penn State Football season presented by PSECU fans can visit GoPSUsports.com/tickets, or call 1-800-NITTANY weekdays from 9 a.m.- 4 p.m. EST.
About Penn State Athletics:
Under the leadership of Vice President for Intercollegiate Athletics Patrick Kraft, Penn State has one of the nation's most comprehensive and successful athletic programs, featuring 800 student-athletes across 31 varsity programs (16 men's, 15 women's). The Nittany Lions' 31 programs are tied for the fourth-highest number of sports sponsored by a Football Bowl Subdivision (FBS) institution.
Penn State student-athletes earned a record 93% NCAA Graduation Success Rate (GSR) and 12 programs earned perfect 100% ratings in the 2023 report. This is the seventh consecutive year the Nittany Lions have posted a record or record-tying performance in the classroom. Penn State is one of only six schools that have won at least 10 NCAA Championships since 2013 and earned at least a 90 percent Graduation Success Rate (GSR) in the 2023 NCAA report (California, Florida, Stanford, USC, Virginia).
About Elevate:
Elevate is an award-winning, full-service consulting firm supporting high-performing organizations in sports and beyond with innovative, data-driven, revenue-generating solutions. Elevate’s unparalleled combination of agency and operating experience, along with proprietary technology solutions, data sources, and software products, maximizes efficiencies in Consumer Insights, Research, Strategy and Analytics Brand Representation and Activation Partnership Sales and Consulting; Executive Talent Strategy, Recruitment, Performance, and Organizational Optimization; Creative Consultancy and Experiential Design; Property, Premium Hospitality, and Ticketing Strategy and Sales; Feasibility and Revenue Consultation for New and Renovated Venues; and more. Established in 2018 with the goal of providing comprehensive solutions to organizations across the global sports and entertainment ecosystem, today, the agency supports over 1,000 of the world’s most ambitious organizations across sports, entertainment, media, technology, gaming, lifestyle, and consumer sectors. For more information, follow Elevate on X (@OneElevate_),LinkedIn, and Instagram.