UNIVERSITY PARK, Pa. – Penn State Athletics, in collaboration with Playfly Max and Lockerverse, announces the creation of ROAR+, a groundbreaking digital subscription platform featuring exclusive content pieces and putting fans at the center of Name, Image and Likeness (NIL) opportunities for student-athletes. While ROAR+ will officially launch July 24, fans can subscribe immediately at https://www.roarplus.co/. Please note, users who sign up now will not be charged until July 24.
ROAR+ offers Penn State supporters exclusive access to behind-the-scenes content, real-time chat-based interactions and original programming while directly supporting Nittany Lion student-athletes through NIL deals. With multiple subscription tiers available, fans can choose their level of access and impact, unlocking one-of-a-kind experiences and benefits in return.
“As part of the Roar Solutions portfolio, we’re constantly innovating to enhance the student-athlete experience in this evolving era of college athletics,” said Morgyn Seigfried, General Manager of NIL at Playfly Max. “ROAR+ will forge a direct connection with our most passionate supporters, providing student-athletes a bold and authentic platform to share their stories, their way.”
The first 500 subscribers to ROAR+ will be entered to win an ultimate White Out Experience Sweepstakes. One lucky subscriber will win two tickets to the White Out vs. Oregon, two pregame sideline passes, two fan packs and one parking pass. See ROAR+ website for additional methods of entry.
Proceeds from ROAR+ subscriptions will go directly to Penn State student-athletes in exchange for content creation, fan engagement and platform promotion. In addition to student-athlete content, subscribers will gain access to exclusive shows hosted by Nittany Lion legend and College Football Hall of Famer LaVar Arrington and longtime Penn State announcer Brian Tripp, which offer an inside look at the personalities that define Penn State pride.
“ROAR+ is about creating a deeper connection between our fans and student-athletes while providing meaningful NIL opportunities,” said Pat Kraft, Penn State Vice President for Intercollegiate Athletics. “This is a bold step forward in delivering innovative experiences to our supporters and empowering our student-athletes to tell their stories like never before.”
The initiative is powered by Playfly Max, the NIL marketing and amplification arm of Playfly Sports. Playfly Max will lead the strategy, content coordination, and monetization efforts, ensuring maximum benefit for both student-athletes and fans. This initiative represents a new model for fan-driven NIL support, giving Penn State supporters a direct role in empowering student-athletes through digital engagement and exclusive content.
The ROAR+ platform will be hosted and powered by Lockerverse’s interactive technology, built to deepen fan engagement and enhance athlete storytelling in a mobile-first environment. Visit the ROAR+ frequently asked questions for additional information.