Amica Mutual Insurance Company, the nation’s longest-standing mutual auto insurer, has entered a new multiyear partnership with Penn State Athletics, making Amica the program’s Official Auto, Home and Life Insurance Partner.
The deal, which was brokered by Playfly Sports, the sports industry’s leading revenue maximization company and Penn State Athletics’ multimedia rightsholder, includes one of Penn State’s two apron field logo assets, premium signage throughout West Shore Home Field at Beaver Stadium and other athletics facilities, as well as two entitlements (football team arrival and signing day).
Through this partnership, Amica will connect with the Penn State fans and student-athlete community on multiple levels, reaching the 107,000 fans who regularly attend games at West Shore Home Field at Beaver Stadium and the millions of fans who tune in on television and radio. With hundreds of events each year and a fanbase topping 15 million nationwide, the Penn State Nittany Lions are one of the most celebrated college athletic programs in America. Penn State also boasts one of the largest and most active alumni networks in the world.
“This new partnership with Penn State Athletics allows Amica to strengthen our presence in Pennsylvania by connecting with and supporting Penn State’s powerhouse athletic programs,” said Ted Shallcross, President and CEO of Amica. “As an organization deeply committed to excellence, we’re thrilled to engage with Penn State’s passionate fan base.”
“Amica’s mission to create peace of mind and build enduring relationships closely aligns with the values that unite the Penn State community,” said Daniel Solomon, Vice President, Corporate Partnerships, Penn State Sports Enterprises. “Enduring relationships are at the heart of who we are, which makes this partnership a natural fit. We’re proud to welcome Amica as a partner, and to feature their logo on the field at iconic West Shore Home Field at Beaver Stadium. Together, we look forward to building connections that will benefit generations to come.”